I took this picture about two months ago, sort of near my house. This is no joke! Look a little closer and you’ll see that’s Hello Kitty on that car. On that fuchsia car. On that hideous P.T. Cruiser/normal car filthy love-child car. Hello Kitty is definitely popular here, but I think the kids are a little more into SpongeBob these days. I actually read an article in the New York Times recently about how she’s dying and just how much effort goes into creating a brand like her.